Reasons you should increase your prices
If you started doing lashes a good while ago, you may have already started wondering when the best time for putting your prices up is. Once you got trained, you knew you couldn't charge as much as other lash technicians with great experience and good reputation. Time passes and you think - "Is it a right time to increase my prices yet? How much? And when? Am I good enough? And how to tell my clients?"
This article will help you determine whether you should think of raising your prices. How do we know if it's the time to put prices up?
Well.. First we need to answer the question: Am I better than I was when I started lashing? Have I improved? Do I feel more confident than in my 1st week/month/year of lashing? Do I think that lashes I do are really good? If so - it's a good sign. You probably should earn more than a newly trained beginner.
Next - think of your competition. Have you seen their work? Have you had a chance to see other lash technicians lashes? Were they good? Do you have clients coming to yours with lashes from elsewhere and you see that they're worse than yours? Do you have clients that come to yours and say that you're better than other people who did their lashes in the past? Get to know your competition. Depending on the area you live in, there might be a few or quite a lot of other lash technicians. Do some research. Go to their website or Facebook, Instagram profiles; look for pictures of their work. Do you like them? Do you think you can do better lashes? If so - that's another sign it might be a right time to put your prices up.
Next step: once you've done your research to see how other lash technicians are doing, don't forget to check their prices too. We assume you have done it already, before you set up your own price list, but it's a good idea to update your knowledge, as you never know what your competitors strategies are. They may have increased their prices too and that's another reason why you should do it too.
Another question you may want to ask yourself. Are you better than the others in your area? Or are you the same? Or not as good? Be honest and don't be afraid to admit that you're way better or much worse than the others. If you think there is still lots to do and lots to improve, hold your horses and wait a bit. Maybe it's worth considering getting retrained? Maybe you should ask for opinion from those more experienced, that can point your strengths and the areas you could improve at? But if you're convinced you're much better than other lash technicians (and your clients confirm that by coming back to you and bringing you even more clients), if your client base is strong and getting bigger, if you feel stable and confident that you can offer people more than your competitors - it's high time you should change your price list. How much? As said above - it depends on how much your competitors charge in your area. Don't look for an advice from people hundreds miles from you, as it might not be relevant to what you can ask for at your place.
Prices vary and you should consider:
where you live (eg. London prices are higher than in other places)
how many people do lashes in your area (if it's only you - you're lucky, as people will pay any price to get their lashes done and they won't have any choice but come to you. If there is lots of lashers - be sensible, don't demand too much, but respect your time and most of all - skills)
how good you are - even if there is lots of lash technicians in your city, you might be the one who charges the most if you're convinced you do better than them.
what type of area you live in - rural areas are probably not the easiest to run beauty businesses in, small towns are potentially more promising, expensive salons in big cities are much more achievable etc...
What type of clients do you have? Moms? Professionals? Wealthy people mostly? Students? Of course some of them afford costly treatments and some don't. Think about your current client base. Would you call them rich? Average? Permanently skint? You know that sort of clients that would pay anything to have great lashes, don't you?! Do you have many of those? You know your clientele better than anyone else, so you probably know whether they'll be ok to pay more or not. Of course some of them, will always say "Why, oh why is it so expensive?" or "I found someone cheaper", or "I know a lady that does lashes for a tenner" etc.. Don't even listen to that! No matter how silly price you'd put, there'll always be someone who's not happy and moan.